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Staging your home to sell to Millennials

02.28.17

Millennials—the generation born between 1980 and 2000—currently comprise about 35 percent of all homebuyers, according to a 2016 survey conducted by the National Association of Realtors. This population of emerging homebuyers will continue to grow as the younger Millennials come of age.

When you’re ready to put your home on the market, you can’t ignore the potential of the Millennial homebuyers. But if you want to appeal to them, you need to think differently about staging your home so it has the greatest opportunity to hit their buy button.

Here are some home staging tips that will help you catch the eye of these young buyers.

Be clutter-free. Sure, your kids weren’t neat-freaks when they lived at home, but when these people grow into homebuyers, they want the total absence of clutter. Remove all the stuff from the kitchen counters. And don’t tuck it all in cabinets, because they’ll look there. Purge and then organize your closets. Store the extraneous décor, so the buyers can see a minimalist look, which is preferred by Millennials. Think of it as a head start on preparing for your right-sizing move.

Light, bright, and open is the way to go. This generation likes to entertain. When getting your home ready to sell, make sure you emphasize the possibilities, like a gathering space with comfy seating (but not cluttered). The rooms should be light and bright. If you don’t have enough natural light, change the bulbs to higher wattage and add a lamp or two, as needed.

Neutralize the colors. Millennials like softer colors in their homes. Painting a room is an easy and affordable home staging investment. Go neutral with hints of color. Avoid the starkness of pure white. Add an accent wall in a room or two, but avoid anything too bold.

With the Millennials comprising more than one-third of homebuyers, taking steps to stage your home to their liking will deliver a strong return on investment.